Free apps are much more common than pay apps in China. The average amount Chinese smartphone users pay for an app is US$0.13, less than the US$0.19 average global cost, and half the average in Vietnam, according to China Times, our Chinese-language sister newspaper.
Stenvall Skoeld, a market research firm, recently released a survey showing that Chinese users downloaded 18% of the world's apps in the second quarter of the year, yet their spending on apps only accounted for 3% for the total. The US downloaded 28% of apps but made up 42% of the spending on apps — the most in the world on both fronts — reports web portal Sina Science and Technology Net.
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